About Us
The Gold of Kashmir
Preserving an irreplaceable heritage through authentic craftsmanship
Zar-e-Kashmir translates to "The Gold of Kashmir."
For generations, Kashmiri artisans have created objects of beauty for royal courts and private collections. Today, this extraordinary craft faces decline, threatened by imitation and mass production.
By connecting master artisans directly with patrons in the UK, we preserve an irreplaceable heritage while creating sustainable livelihoods rooted in dignity and fairness.
Our Vision
To establish Kashmiri handmade shawls and carpets as enduring symbols of ethical luxury in the global market.
Our Values
More Than Commerce
Authenticity First
Every piece we offer is genuinely handmade in Kashmir using traditional techniques passed down through generations.
Artisan Dignity
We ensure fair wages and sustainable livelihoods for the craftspeople who create our pieces.
Heritage Preservation
We are committed to protecting and promoting the endangered art forms of Kashmir.
Join Our Journey
Discover our collections or become an early supporter to help preserve this extraordinary craft.